Hipper dippers everywhere have been debating to dip, or not to dip, with Shearer's Rippled Sour Cream & Onion Potato Chips. Both sides agree there's no way you can lose, and they just want to make the best of "The bite with might.™"

Dipsters want the most out of life, maximizing their flavor potential. They make a good point that Shearer's rippled chips are strong enough and shaped just right to scoop into that dip and hold it steadily in place.

Traditionalists enjoy the simplicity of the sour cream & onion flavor that's already there in abundance - a smooth, cool, creamy, and tangy sour cream taste made savory with the perfect balance of onion seasoning.

Both sides recognize that it all starts with the chip. Behold the rippled chip, so solid and perfectly structured to satisfy the senses. It frees you from the sea of sameness, as flavor rolls your way on wave after wave of rippled V's. The V-groove texture gets you in the groove to dip...to stick with the basics...to eat from the bag...or add to a deli sandwich.

Shearer's Rippled Sour Cream & Onion Potato Chips are the bite with might, whether you might get more sour cream & onion flavor from your favorite dip or whether you might not and choose to snack straight from the sack.